Internationalization is a crucial factor to increase the competitiveness of companies. For this reason, AEI Tèxtils has internationalization as one of its strategic axis.
On September 15th, AEI Tèxtils organized the webinar: “The value of internationalization with the cluster”. This webinar covered the necessary tools and resources the cluster has to increase their members international visibility and promote their internationalization, including the current opportunities within the cluster to support internationalization activities.
The webinar was organized into four sections. In the first one, Ariadna Detrell, Cluster Manager of AEI Tèxtils, explained and provided examples of actions carried out in recent years. These actions are grouped into four categories:
The second section focused on the presentation of business opportunities in Europe through the cluster. Josep Casamada, Head of Projects, highlighted two projects:
In the third part of the webinar, Mònica Castellà, Head of Internationalization, explained the post-COVID opportunities derived ongoing projects to explore new markets outside Europe:
These two projects will offer cluster members for each target country a detailed market study, informative webinar, business mission and/or group participation in an exhibition fair. Besides, cluster members can benefit from dedicated support and vouchers to cover travel expenses.
Laura Velasco (EU SME Center) closed the webinar explaining the support services the EU SME Centre offers to AEI Tèxtils’ members interested in doing business in China, given the collaboration agreement signed between the two entities.